“The findings suggest that people who prioritise professional social media platforms like LinkedIn as a way to find a job tend to spend disproportional amounts of time searching and sending out applications, and are less selective in the jobs they choose to enquire about or apply to,” he says.
Bozionelos suggests two main reasons the applicant’s lack of selectivity, and lack of thorough preparation in applications. Results showed that instead of making themselves more attractive to employers, job seekers who use the platform excessively actually started to hinder their chances of finding a new role and were often unsuccessful in their applications. Interviews were held with hiring managers and HR professionals, with over 85 years of working experience between them. The online survey was completed by both French and international workers who’d had active LinkedIn accounts for an average of 3.6 years, and were currently in full or part-time employment. The research, led by Nikos Bozionelos a Professor of International Human Resources Management, and conducted by students in the school’s Master Grande Ecole Programme, focused on an online survey of working professionals and job seekers, and semi-structured interviews with experienced recruitment managers. However new research from emlyon business school in France shows that people need to be a lot more careful than first assumed when using the platform to secure their next position.
According to LinkedIn, 100 million job applications are submitted through the platform every single month – which makes it seem like the ideal place to seek new opportunities. It’s no secret that LinkedIn is one of the most popular ways for people to connect on a professional level, network with others in their field and showcase their work in today’s virtual world. Research shows vast number of recruiters review applicants LinkedIn profiles even if they do not apply through platform.Be pickier and focus on personal branding if you want to be successful.
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